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First off, you need a themed ad group for each of the products or services that you want to advertise. But before you advertise, make sure that your ad is as compelling and as well-written as possible since you will be dealing with people who are not really on the lookout for whatever you are selling but are just interested in something that connects them to you.

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The multiple ad groups are the composition of all your keyword-targeted ad campaigns and this is done to ascertain a specific theme with which to place your ad where it would really create an impact so make sure that all your ad groups are working for a consistent theme and in order to effectively do it, focus on one specific product or service at a time. So for example you are selling cleaning equipments and paraphernalia, instead of coming up with a general "Cleaning Tools" advertising group, you can arrange different ad groups centered on each of your products and a fine grouping example would be: Kitchen Cleaning Tools, Floor Cleaning Tools, and Bathroom Cleaning Tools.

Content Network keyword bids are some of the quickest ways to attain your return of investment goals. With this feature, you can pre-arrange a maximum CPC for all the clicks that occurs.